Selling Real Estate, What Works, What Doesn’t and BIKINIS!
I am trying not to laugh too hard as I write this, because it screws up my typing, but today was an interesting day of Real Estate news. No, not the drop in housing prices in various markets or the various plans for Freddie Mac and Fannie Mae or any of the other real estate financial stories. There were three stories that caught my eye today; two from the Associated Press, and one a slightly silly site called Zeitgiest. The first story revealed that using an essay contest to unload your home was not working for two couples, one in Colorado and another in Oregon. Unfortunately, I am not able to provide a link to the story, but in short these two couples, who had tried to sell their homes over a period of time, tried the essay tactic. This is where for a registration fee, people submit an essay on why they want that particular home. The key to the essay sales format is that you need to get a certain number of entries to clear what you want for the house and for these two couples, despite extending the deadlines for essay submission, failed to get the necessary number of entries. They will put their homes back on the market in a more normal way and return the entry fees.
The second story was about the fact that Auctions are up 47% since 2003. Now according to the article the 47% may represent that revenue from residential real estate sold at auction is up 5% from last year and 47% since 2003. We had a blog about how auctions help up the price of slow moving homes because of the excitement an auction can create.
But the third story, and there is a bikini in the link, I thought had a real hard hitting edge, that you as a potential home seller would want to know about…tongue firmly in cheek. Actually I just wanted to see how many hits I would get if I used the word bikini in a post, let alone have a link to someone selling real estate a bikini. Uhhh, I get the eye factor appeal, but I still have a hard time understanding why someone would want to buy a home based on sex appeal, a free car, or a vacation. A house has to be right for the buyer on a lot a levels, but even the single guy knows that the girl in the bikini doesn’t come with the home.
Filed under: California Real Estate, Livermore Real Estate, Real Estate Economics, Tri-Valley Real Estate, Uncategorized | Tagged: Auctions, Add new tag, bikini, Real estate bikini, essays, marketing, real estate marketing, real estate bikinis, Associated Press, zeitgeist | 1 Comment »






